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Privacy Policy

Last updated on August 13, 2007
Your trust and confidence is important to We want you to have a positive experience on our web site. We want you to know that we respect the privacy and security of our users. Our goal is to provide you with an experience that delivers the information, resources, and services that are helpful to you. In order to achieve this goal, we may collect information from you. We discuss our information collection practices below.

If you do not agree to these terms, please do not access web site. is a licensee of the TRUSTe Web Privacy Seal Program. TRUSTe is an independent, non-profit organization whose mission is to build user’s trust and confidence in the Internet by promoting the use of fair information practices. This privacy statement covers and its subdomain, collectively referred to as Because wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices reviewed for compliance by TRUSTe.

If you have questions or concerns regarding this statement, you should first contact Joe Miller at If you do not receive acknowledgement of your inquiry or your inquiry has not been satisfactorily addressed, you should contact TRUSTe at TRUSTe will then serve as a liaison with us to resolve your concerns. is responsible for this web site and for the collection of any information collected by it or on its behalf.'s physical address is 80 NE 13 Street, Miami, Florida 33133, and its telephone number is (305) 371-9200.

A. Collection and Use of Personal, Identifying Information

We collect and use personal, identifying information (which may include a first and last name, physical address, e-mail address, telephone number, and credit card/payment information) only when a user voluntarily provides it to us. This information is voluntarily submitted by a user in one of four ways:

  1. Contacting us via our contact form or subscribing to our updates/or newsletter which requires disclosure of your name and email address; or
  2. Contacting us via postal mail which submits your name and address; or
  3. Contacting our customer service department by telephone which requires the submission of your name and telephone number, or through our Live Chat feature which collects your name and email address; or
  4. Placing an order using our web interface, by mail, or by phone. Placing an order requires the submission of your full name, address, telephone number, email address and credit/card payment information.

While such disclosure is strictly voluntary, in order to contact us or place an order, you must provide some or all of this information.

We use and retain the personal, identifying information we collect for internal purposes that include customer service and order fulfillment. We also may use that personal, identifying information to improve and customize our content, to provide you with information concerning our services, updates to our site, and to periodically send you information regarding specials or products.'s disclosure of personal information about its visitors or customers with third party entities or organizations is limited to the following specific conditions:

  1. To fulfill orders which requires the submission of your name, telephone number, billing address, email address, and credit card number. We forward this information to our third party credit card processor to complete your order. We also use Paypal facilitate our order/payment processing. When you place an order and select Paypal as your payment method, you will be automatically transferred to Paypal's site. Please be aware that their privacy policy governs the use and collection of the information which is shared back with us to fulfill the order. Additionally, we use third party shippers, such as UPS and Fedex, with whom we disclose your name, address, recipient telephone number, and email for delivery status or notifications.
  2. To conform to legal requirements, to comply with legal process, or to respond to claims.
  3. To protect and defend the rights, interests, image, safety, or integrity of, our employees, visitors, or the public. is not in the business of selling visitor or customer information to generate revenue. This includes your name, email address, physical address, telephone number, and financial information.

You may update or correct inaccuracies in your personally identifiable information by logging in to your account: Click the "Log In" button located at the top of any web page and enter your name and password. Once logged in, click "My Account" at the top of the page, then click the "Edit Your Profile" link in the "My Account" interface. Alternatively, you can contact our customer service department at (305) 371-9200.

B. Collection and Use of Non-Personal, Non-Identifying Information

We collect and use non-personal, non-identifying information, including IP addresses and web-server log files to track and classify trends, administer the web site, track user movement on our web site, and gather demographic information. Web server log files contain information regarding visitor entry and exit pages, time spent per page, the referring web sites, and type of browser used. We use this non-personal, non-identifying information in the aggregate. We do not combine these types of non-personal, non-identifying information with personal, identifying information. We may also share aggregated demographic information with our business partners, sponsors, advertisers and companies that control, are controlled by, or are under common control with

C. Cookies and Clear Gifs

We employ a combination of third party cookies and a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective." A cookie is a piece of data stored on the user's hard drive containing non-personal information about the user. Cookies enable us to track and target the interests of our users to enhance their experience on our web site. We are able to access only the cookies that our web site sets on your computer to a) determine the type of computer, operating system, and browser that you are using; b) the date of your entry to our web site and the date of the cookie's expiry; and c) the URL of the text link or advertisement you clicked with your mouse to enter our web site.

Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. Clear gifs are used by our third party advertising partners and analytic services to help us determine referring web sites, the progress of our campaigns across a variety of demographics, and sales volume. They are also used by our third party site security services to ensure the security of our site from hacker crime.

We collect information from cookies and clear gifs in the aggregate. We do not link the non-personal information collected through cookies and clear gifs with our customers' personally identifiable information.

Users can set their browsers or third party software to reject cookies. If a user rejects the cookie, the user may be unable to use portions of our web site.

D. Linking and External Web Sites contains links to third party web sites:

We employ separate third party services which host and its subdomain, Visitors land on our subdomain when any one product or some of our product categories are selected. When our subdomain is accessed, the URL in the browser address bar is prefixed".

The third party service which hosts our products on our subdomain, also hosts our accounting and management software, and our shopping cart features. Visitors land on the the site of our third party provider under the following circumstances: a) when our shopping cart is activated by clicking "Add to Cart" buttons, or b) when the "My Account", "Login", "View Cart", or "Checkout" links located on the top of our web site pages are accessed. For the convenience of our visitors and to avoid confusion, we employ techniques to mask the third party host address displayed in the address bar and to give visitors the look and feel of Personal identifiable information provided on these pages are collected and used by as described in Section A "Collection and Use of Personal, Identifying Information" of this Privacy Statement. Pages hosted by our third party provider can be identified as those containing the following strings in the URL: "" or "".

We also use third party providers to handle our credit card processing and shipping of our products

A variety of external links are provided in our Links and Resources section of our web site. These links are provided solely for the convenience of our visitors. At, we take reasonable care in recommending these web sites. However, because third party web sites are not under our control and may not have the same privacy policies as, we assume no responsibility for their content, their privacy policies, their legal or ethical practices, or for any failures, modifications, or removals of their instituted security methods. We urge users to read the privacy statements and terms of service of a third party web site when leaving our site. Entries posted in our Links and Resources section should not be construed as endorsements of the web sites, their policies, or the products and services offered therein.

E. Security has taken steps to ensure that personal, identifying information we collect [see Section A above] is secure, and we have limited the number of people who have access to the information by electronic security systems and password protections that guard against unauthorized access. provide a secure environment using industry standard Secure Socket Layer (SSL) encryption for our users to transmit information on our online order form. SSL encrypts all sensitive personal information entered on our online order form so that it cannot be intercepted and read as the information travels over the Internet; it also provides a way to verify that the transmission has not been altered en-route. SSL authenticates the server and renders your information inaccessible to any unauthorized computer or network. The presence of SSL encryption is usually evidenced by a) the presence of an image depicting a closed lock appearing in the task bar or in the address bar of your browser, and/or b) the prefixing of the URL address with "https://" protocol [the "s" indicates a secure encrypted connection].

F. Questions, Comments, Feedback

If you have any questions, comments or concerns regarding the web site Privacy Policy, or our practices, please go to our contact page and send us an e-mail.

G. Changes to this Privacy Statement

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here or by means of a notice on our home page.

If we decide to change our privacy policy, we will post those changes to this privacy statement, the home page, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

H. Effective Date.

This policy was last updated on August 13, 2007. You agree that continued use of our web site is an acknowledgment and consent to any terms contained in the web site Privacy Policy, current at the time of use.